Tanzania Tourism Board, in an effort to try and capture leading travel markets in Europe, has decided to focus its marketing efforts to highlight the country’s cultural heritages, history and scenic natural attractions.

Tanzania less popular tourist attractions are found in the Southern and Western Tanzania that includes wildlife parks, scenic mountains in southern highlands, cultural tourism in villages, sports, arts, shopping and special interest tours in the country.

Mr Amant said that their marketing strategy will focus more on these areas and that they are currently branding and publicizing its diversified tourist attractions other than wildlife, which TTB and other stakeholders have been marketing in source markets of Europe and other western nations for a long time..

He added that the more common images such as those from southern Tanzania mountains and lakes, lush forests and history will to be featured prominently parallel to meet tourists inspirations so as to keep their spirit of exploring Tanzania’s rich tourist attractions.

Tanzania is currently campaigning to attract foreign investors to help develop its tourist industry to attract one million visitors by the year 2010 and who are expected to earn this sub-Saharan nation over US$1 billion.

Source: TravelVideo.com

[tags] tanzania safari, tanzania tourism, tanzania travel [/tags]

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